Email Marketing
Email Marketing has the power to reach large numbers of people quickly and cost effectively. The very fact that they are your customer, or have signed up to your list means they are interested in your service so it's a highly targeted approach.
Campaigns must be designed smartly to get past the usual barriers to marketing materials and must offer something beneficial to the customer, new products, special offer, and invitation perhaps.
Cruicial to a email campaigns success is the ability to track peoples response in order to make improvements next time round. Have a look below at some of the great features Ark can offer:
Custom Email Templates
Bespoke designed templates featuring your branding make your campaigns professional and maintain a high level of consistency across all your communications building trust with customers.
Track and Analyse
Track every open, click, bounce and forward of your newsletters. Even find out which links were clicked helping you improve your next campaign. Download the reports as Excel files for your records or your marketing meeting.
Manage Your Mailing List
Sign up forms integrated into your website. The system automatically takes care of your sign-ups, unsubscribes, and bounce-back cleaning. Have multiple mailing lists for different customer segments.
Personalize Content
Personalize your campaigns with your customers names and any other details you've included on your sign up form. It's much nicer to receive a personalized message rather than a generic one!