Website Design
Ark has produced website across the scale ranging from small bespoke portfolio sites, to large e-commerce, and full content management. Please get in touch to discuss your needs
Holistic Design Approach
In 90% of cases it’s important to take a holistic view in order to have an effective site which works for your business. It takes beautiful design, accessible and standards compliant code, and great search engine marketing to achieve your goals.
Design
The design of your site is the first thing a visitor will judge you on. Statistics show that people make their mind up about a website within 0.05 seconds Charles Arthur, The Guardian, 14/01/06. You can see how in this brief amount of time it can only be a vague picture, a hint of colour, images, layout and type, so it's obvious how design is crucial in making a good impression. Competition is fierce, if your site doesn’t perform your potential customer may well hit the ‘back button’.
Setting the Standard
It’s also important that the site is coded with accessible and standards compliant markup – in normal language, the code that makes the website should be of a high standard and following best practices! This helps you to be ranked favorably with search engines like Google, thus bringing you more visitors, and potential business. It also ensures that with viewers using different web browsers, mac/pc and a host of other variations that your site will still function effectively.
CMS (Content Management System)
A CMS enables you to manage your own website keeping it up-to-date with your latest information. It has other benefits; being more cost effective than paying for updates, making it easy for you to use, and maintains a high level of consistency and quality.
Whether you need a large corporate CMS driven website, an e-commerce shop, or a simple site which lets you show your products or services please get in touch.
SEO
Having worked with a number of SEO companies Ark ensures search engine friendly coding as a default. Ark follows best practices to ensure your site is ranked well from the outset. Should you want to further build on this with a search engine marketing campaign Ark is happy to recommend a number of SEO specialists with whom to partner on the work, or should you already have a preferred specialist, to work with them.